SUBSMART
SUBSMART
A web app to enable AMBC Limited Bricklayers and subcontractors to provide staff onboarding accreditations, book in lifts and submit lift completion for payment. Management of bricklaying jobs will be key to enabling AMBC to maintain Bricklayers compliance, assess and approve work to pay according to lift completion.
A web app to enable AMBC Limited Bricklayers and subcontractors to provide staff onboarding accreditations, book in lifts and submit lift completion for payment. Management of bricklaying jobs will be key to enabling AMBC to maintain Bricklayers compliance, assess and approve work to pay according to lift completion.
Role
Solo product designer
Solo product designer
Platform
Mobile & Web
Mobile & Web
Timeline
August 2025 - November 2025
August 2025 - November 2025
Client
AMBC Limited
AMBC Limited
Problem statement
Problem statement
AMBC (SubSmart) heavily dependends on manual processes, disconnected tools, and paper-based workflows to manage site operations, workforce coordination, compliance, and project tracking. This led to delays in communication, reduced visibility across projects, inefficient task management, and difficulties in maintaining operational consistency between teams and contractors.
The client needed a scalable digital platform that could simplify day-to-day construction workflows, improve collaboration between stakeholders, and help multiple construction businesses adopt a more structured and efficient way of working through a subscription-based solution.
AMBC (SubSmart) heavily dependends on manual processes, disconnected tools, and paper-based workflows to manage site operations, workforce coordination, compliance, and project tracking. This led to delays in communication, reduced visibility across projects, inefficient task management, and difficulties in maintaining operational consistency between teams and contractors.
The client needed a scalable digital platform that could simplify day-to-day construction workflows, improve collaboration between stakeholders, and help multiple construction businesses adopt a more structured and efficient way of working through a subscription-based solution.
Research phase
Research phase
Business research: To understand the business, user interviews were conduted with stakeholders to understand how the current business operates, identify problems in the existing workflow, and gain insights into the target users. In total 6 users were interviewed.
User personas & Journey mapping: Created user personas and mapped user journeys to understand goals, behaviors, and pain points, uncovering opportunities to improve the management experience.
Project scope: Defined the project scope by identifying what's in scope what not, risks, dependancies to establish a clear direction and prioritise efforts effectively.
Business research: To understand the business, user interviews were conduted with stakeholders to understand how the current business operates, identify problems in the existing workflow, and gain insights into the target users. Total 6 users were interviewed.
User personas & Journey mapping: Created user personas and mapped user journeys to understand goals, behaviors, and pain points, uncovering opportunities to improve the subscription management experience.
Project scope: Defined the project scope by identifying what's in scope what not, risks, dependancies to establish a clear direction and prioritize efforts effectively.
Design phase
Design phase
User flows: Created user flows to map key user paths and ensure intuitive navigation throughout the experience.
Wireframing: Developed wireframes to explore layouts, structure content, and validated functionality with stakeholders before moving into visual design.
Visual branding: Established a cohesive visual identity through typography, color, and UI elements to create a consistent and engaging experience.
High Fidelity designs and prototyping: Designed polished interfaces and interactive prototypes to validate interactions, user experience, and overall product vision.
User Flows: Created user flows to map key user paths and ensure intuitive navigation throughout the experience.
Wireframing: Developed wireframes to explore layouts, structure content, and validate functionality before moving into visual design.
Visual branding: Established a cohesive visual identity through typography, color, and UI elements to create a consistent and engaging experience.
High Fidelity designs and prototyping: Designed polished interfaces and interactive prototypes to validate interactions, user experience, and overall product vision.
Outcome
Outcome
Reduced manual administrative workload by digitising onboarding, compliance tracking, and approval workflows by 70%
Simplified the onboarding process 50% more faster for bricklayers by centralising ID checks, CSCS verification, and accreditation management.
Improved transparency and accuracy within the payment and sign-off process through structured milestone tracking (25%, 50%, 75%, and 100% completion stages).
The solution helped the client onboard multiple construction companies to adopt and integrate the platform into their workflows.
Reduced manual administrative workload by digitising onboarding, compliance tracking, and approval workflows by 70%
Simplified the onboarding process 50% more faster for bricklayers by centralising ID checks, CSCS verification, and accreditation management.
Improved transparency and accuracy within the payment and sign-off process through structured milestone tracking (25%, 50%, 75%, and 100% completion stages).
The solution helped the client onboard multiple construction companies to adopt and integrate the platform into their workflows.
Want to see ideas come alive?
Get in touch and let's build something people can't ignore.
© Yuvraj Holkar Product Design Portfolio 2026
Want to see ideas come alive?
Get in touch and let's build something people can't ignore.
© Yuvraj Holkar Product Design Portfolio 2026
Want to see ideas come alive?
Get in touch and let's build something people can't ignore.
© Yuvraj Holkar Product Design Portfolio 2026